Ideation

 
 
The first stage of Sarobag's launch starts with the brainstorming of some ideas to test its functionality and outlook of the final product. These sketches done by our product designers to portray and define Sarobag's concept to the team for analysis, opinions and more ideas.
 
From these sketchings, the Sarobag is a versatile product that is a combination of a Sarong, bag, and an inflatable pillow. Velcros are stitched onto the fabric to allow the Sarong to be folded into a sling bag. Furthermore, an inflatable pillow is also sewn onto the Sarong so that it also plays as a beach mat.